For my research paper, I would like to examine modern day advertising. First I would like to look at the psychological effects of modern advertising and exposure to advertising, perhaps just in America. What makes an ad good or bad? What are the most/least effective ways to advertise? In turn, what does this information tell us about American culture or the American psyche? Then I would like to examine the positive and negative effects of advertising. I think the questions at the heart of my paper are: “Is advertising purely the result of a culture of commercialism? Does it reinforce such a culture? If so, to what degree does it reinforce this culture or what degree of interplay is there between ads and creating culture?"
I would REALLY like someone's feedback on this...is it too broad? Should I only do the second part? Or is there a better way to blend both parts of my paper?
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I think this is very interesting. The hard thing about this topic (or maybe the good thing)is that there is no answer to "what is the best way to advertise?". People take whole classes, and some even spend their whole education and even lives trying to figure this out. I am afraid that you will not be able to get into a lot of depth with this topic, but then again, maybe it is okay if you just skim the surface of something as big as this. I feel like this is too broad of a topic to cover both of the questions you are asking. I feel like you would be able to find more information on the first part of the question, even though there wouldn't be one "answer." I am not sure what kind of research you would do for the second question. what would you use as support. I feel like it would be hard to use evidence for that one.
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